Art & Design blog

Founded by Georgia Campbell, Miss Crofton is a London based underwear brand producing fresh & innovative lingerie. Each piece is hand made and either part of a limited run or a one off bespoke design. Earning a reputation among influential women & modern makers, the new collection is highly anticipated.

At what age did you start to take an interest in the field you work in?

I got my first bra when I was about 12 and I was completely in love with it. It had a small floral print and buttoned at the front with two poppy buttons. A couple of years later, while doing my GCSE art, I got completely obsessed with lace and nearly all my project involved lace some way or another. I believe I’ve always had a passion for fine fabrics.

What are your top three favourite songs?

This totally depends on what mood I’m in. Today was a day for Into the Void by Black Sabbath but yesterday the right song for my mood was Horizon Variations by Max Richter. An all time favourite has to be Graceland by Paul Simon because it reminds me of being a kid.

What is your favourite London boutique and why?

Luna & Curious in Shoreditch. They have such a great selection of stylish goodies.

Name three creatives who have inspired you over the past 10 years? 

I know it’s cheesy but my mother. She runs a company in Mallorca Spain, Gaia Natural, that makes natural skin care products. We talk almost every day on Skype and she gives me great business advice and has endless enthusiasm for everything.

I really admire the way London based designer Kate Sheridan runs her business. She has a real knack for it. I often look up to her for guidance.

I’m really inspired by the designer Simone Rocha at the moment. Her designs are so incredible and dreamy.

Have you got any exciting commissions/events coming up in the near future?

I’m shooting in an exciting location with photographer Katie Silvester in the next two weeks. We met when she shot me for the Urban Outfitters blog and we wanted to work together straight away.

If you weren’t involved in the creative industry what other career path would you have chosen?

I’m always really envious of people who work outdoors so maybe a gardener or farmer.

Miss Crofton has a well established stall on Broadway Market, East London, every Saturday 9-5. For further information please visit their website misscrofton.com